Wednesday, March 21, 2012

Design Competition Final

Here is my final Pepsi design for this competition.The design show cases Pepsi's logo progression though the course of there history dating back to 1898. Also shown on the box are popular Pepsi slogans that have been used for there advertisements since the brands beginning. The major difference with this design is that it offers the customer a verity of flavors all in one box. I chose to show Cherry Pepsi, Pepsi Max, Diet Pepsi and Classic as my flavors but any of there other flavors can be used. This being a 12 pack there will be 3 cans of each flavor with there individual logos on the package indicating what flavors are inside.      
Before Photoshop 

After Photoshop
The tools I used to create this were 3D extrude for the box, 3D revolve for the cans, the pen tool, and live trace for the logo, the slogan text has different opacity's of 20 and 45 to have the ghosted effect on the box. I had to turn all my art work into symbols in order to apply it to the sides of the 3D box, but since you can only apply one symbol per side all my thoughts had to be in place before this could happen. Once the symbol was made it just had to be scaled down to fit its proposed side. My final layout was done in AI then it was exported to PS were the gradient background was applied along with the text and some drop shadows and contours to the different objects. I am happy with my final product and I do plan on submitting it for the actual design competition for the Dieline Package Design Award. 

Friday, March 16, 2012

Design Competition Round 2

Mid week I decided to change my entry for this competition to a more popular and wide spread product re- design. Its not that I didn't like my original subject its just that I feel I could do more with this idea, and that it would be a better fit for the real competition if I decide to enter it, that being said I do plan on finishing my first entry at a later date just to see what I can come up with. 

My new entry is a re-design of a pepsi product. I'm going for a design that shows there logo progression though the course of there history dating back to 1898 and also there progression in the different types of flavors they have offered. My idea includes packaging that will show the many different logos throughout the company's history and also creating a verity pack that offers 2 or 4 cans of the most popular flavors all in one box. This is something I have never seen before and I think it will make for a great product as I know many family's that like several different flavors of pepsi but due to cost or refrigerator space a compromise has to be made and only one maybe two flavors make it in the cart, this product will allow everyone to be happy while offering maximum verity. So far I have used the perspective tool to create the box, 3D revolve to make the cans, the pen tool to recreate some of the simpler logos and imported the image back and forth from AI to PS for the shadows, highlights and effects.       

Friday, March 9, 2012

Design Competition Preliminary

     I chose The Dieline Package Design Award for my design competition. I decided to make a design that would fall under the art supplies category. My design is based around Prismacolor markers but its concept can be applied to any form of art media. My goal was take the simple and plain package design of these markers (witch was nothing more than a plastic sleeve) and completely transform it into a creative and useful tool. 
     Almost all fine art supplies are sold as individual items, far to often I find myself having to purchase not only the item I went to the store for but also paper, sharpeners, erasers etc. not to mention something to hold all these loose items. What I am hoping to design is a portable, travel station one that comes with everything an artist would need to get right to work as soon as possible. I'm aware there are similar types of items on the market but none that I have seen that include professional grade art supplies as an all-in-one type of package. I hope to include in my design an area to store the media whether it be pencils, paints, pastels, or in this case markers. also a paper supply either a pad or removable book. This will be marketed as an artist on the go item and many factors will be taken into consideration such as weight, size, amount of storage, and above all cost. This preliminary work is a rough concept of my ideas and it is in no way a final product. Any suggestions on what else this kit should include or comments on design ideas are welcome.   



Friday, March 2, 2012

Final Album Cover

Here is my final album cover design. My first submission was basically worked to my liking but I have been adding small things throughout the week that I feel add to the realism of an album cover. The shadow was difficult to get proportioned while still having it line up with the person but with trial and error I got it to a point were it looks acceptable. Although I'm sure this album does not require a parental advisory tag its addition helps with the design of the album cover. The anniversary label was found on the web and re-worked in PS to read "20th Anniversary Edition" then scaled down and placed as if it were a sticker advertising the CD.